Designblok 25
At Designblok 2025, ALEXMONHART introduced The Blasphemer, the seventh fragrance in The Lexicon of Eternitycollection. Its launch symbolically closed the first chapter of the brand’s fragrance project, which explores different layers of human personality through seven archetypes.
The Blasphemer archetype represents the courage to cross established boundaries, challenge conventions, and forge one’s own path. Built around oud, leather, saffron, and rose, the composition became the boldest and darkest fragrance in the collection to date.
Czech visual artist Jan Vytiska became the face of the fragrance launch. His work has long explored themes of spirituality, folklore, symbolism, and personal mythology. His distinctive artistic world naturally connected with the character of The Blasphemer archetype, becoming an integral part of its visual identity and narrative.
Photography: Viktor Schwing